Proudly Canadian
Inside The Canada Magazine
The current issue, where it goes, who reads it and what you can book.
October 2026 issue
1The October 2026 issue
Turn the pages.
Food & Beverage
Travel & Lifestyle
Front cover
Select a page to read it.
Every page is here, in order. Scroll sideways through each side.
2Where it goes
50,000 copies of every issue, hand delivered to the doors of paid subscribers of The Globe and Mail and the Toronto Star.
Now booking: the March 2027 issue
The Globe and Mail25,000 copiesWednesday, March 3
Toronto Star25,000 copiesSunday, March 7
Select the map to see it large.
3Who reads it
Subscribers to The Globe and Mail and the Toronto Star.
Both sides of the magazine go to the same readers: people who have the Globe or the Star delivered to their door.
The Globe and Mail
48average age
- 73% more likely to be senior managers or owners
- 58% more likely to have a household income of $200,000 or more
- 35% more likely to have investible assets of $500,000 or more
Toronto Star
40average age
- Delivered to Toronto’s highest-income postal areas
- 68% are home owners in Canada’s top income neighbourhoods
- 54% have a household income of $100,000 or more
4What you can book
What each option looks like in print.
Select an option to open its one-pager. Four of the seven have one.
Cover feature
The front cover and the cover story.
Example: Turks and Caicos Islands, October 2026
Four-page sponsored feature
Four pages of your story and photographs, laid out as a magazine feature.
Example: Trans Canada Trail, August 2026
One-pager: Canada
Two-page sponsored feature
Two facing pages of your story and photographs, laid out as a magazine feature.
Example: Go Great Lakes Bay, Michigan, October 2026
One-pager: Canada, USA, International
Prime positions
The inside front cover, pages 1, 3 and 5, and the spread on pages 6 and 7.
Example: Inside front cover and page 1, Food side, October 2026
Full page ad with editorial
Your ad and a full page of editorial, side by side on one spread.
Example: Sonesta Resorts St. Maarten, October 2026
One-pager: Canada, USA, International
Full page ad
Your ad on a full page.
Example: Le Monastère des Augustines and Fairmont Le Château Frontenac, October 2026
Half page ad with editorial
One full page, shared: your story on the top half, your ad on the bottom.
Example: Western New Brunswick, August 2026
One-pager: Canada, USA, International
5The billboard
Your ad over the Gardiner Expressway.
A booking can come with a week on a digital screen over the Gardiner in Toronto. We photograph your ad on the screen and send you the pictures.
Select a photo to see it large.
International Travel
Associations/Other
6Your story online
Your story also runs on thecanadamagazine.ca.
Included with most bookings that carry editorial. Your rep will confirm it for yours.
Example: Sonesta Resorts St. Maarten, October 2026
Select a picture to see it large.
What is included
- Your story, as printedThe same words and photographs as in the magazine, on a page of its own.
- A link to your websiteA button on the page sends readers to the web address you choose.
- Found in searchEach story has its own title and description for Google.
- It stays upThe page stays on the site after the issue has come and gone.
- A report after 30 daysOne page: how many people read your story, where they came from, and how many clicked through to your website.
How it works
- We build the page from the story and photographs you sent for print.
- It goes live the week the issue comes out, and we send you the link.
- About 30 days later, we send you the report.
- Signed affidavits from both newspapersThe insertion date and the number of copies. Sent one to two weeks after the insertion, once we have them from both newspapers.
- Your tear sheet and the digital editionSent the day the issue reaches the Globe.
- A printed copy in the mailOne copy of the issue, mailed to you.
- Photos of your ad on the screenIf your booking included a screen week.
Thank you for your time!